Limerick City of Culture 2014 logo unveiled

Limerick City of Culture Logo

Limerick City of Culture 2014 logo unveiled

Press Release

Sunday, May 5th 2013

*Images have been sent to your picturedesk *no repro fee* by Press 22 061-204222*

LIMERICK, IRELAND – Limerick, set to become Ireland’s first National City of Culture in 2014 unveiled its new logo for the year’s celebrations in front of thousands of spectators at a spectacular fireworks display on the banks of the River Shannon last night (Saturday).

The new logo, designed by Limerick based Avid Graphic Design, has been created to incorporate the energy of the River Shannon, its notable bridges and the 13thCentury King John’s Castle, all of which are iconic images of Limerick city. The brushstroke has a dual purpose, to capitalise the ‘L’ of the city and boast of the creativity and artistry that permeates Limerick. The magenta tones refer to the city’s ceremonial links to the first Duke of Magenta and the Flight of the Wild Geese.

Avril Cairns from Avid Graphic Design explained; “We wanted to strike a balance between the vitality and movement of our artistic and sporting traditions and the industrial, urbane components of Limerick. While magenta connects the city to its regal past, grey speaks of our urban present and green incorporates the flag that we so proudly fly. We believe the combined palette is energetic and edgy, yet the grid adds strength and balance.”

She explained that the logo is accompanied by a modern, clear and distinctive font.

“If you can imagine Limerick as a person, a celebrity, we would like to think that this would be her autograph,” she continued. “While the font is contemporary, it is understated enough to ensure that it doesn’t date so just like the logo, it can be used beyond 2014. While the year will be an explicit celebration of culture, it is also the launching pad for great things afterwards and I’m delighted that this was a key consideration through the entire design process.”

Limerick will take up its designation as the first Irish National City of Culture on January 1st 2014. The initiative, announced by Jimmy Deenihan, TD, Minister for Arts, Heritage and the Gaeltacht will see a city in Ireland selected and designated as a National City of Culture every two years with the designation itself lasting for one calendar year.

Limerick’s preparations are well underway with Freeman of Limerick and former European Parliament President Pat Cox leading the initiative, joined by two other internationally renowned Freemen; Riverdance composer Bill Whelan and rugby international Paul O’Connell.

With Limerick City of Culture 2014 graphics set to appear everywhere in surprise pop-up locations as the countdown to the celebrations get underway - Limerick City of Culture 2014, Artistic Director, Karl Wallace, said there is now “a surround sound message” for everyone to join in.

“The logo was specifically unveiled during Riverfest, Limerick’s hugely successful festival over the May Bank Holiday weekend to embrace the spirited hustle and bustle which is synonymous with Limerick during the festival but it will extend far beyond that,” Karl said. “With an abundance of things to see and experience, the logo will act as pins on the map of cultural experiences and will be the umbrella under which all people, young and old can gather. It is vital that it is recognised as something to motivate and inspire people who live, visit or work in this wonderful city to join in.”

The first draft of the programme for Limerick City of Culture 2014 will be officially launched in Summer 2013.

Limerick City of Culture is now accepting proposals from all interested applicants for 2014, the application form is available to download on the website www.limerickcityofculture.ie. Closing date for applications is 22nd May 2013 at 5pm.

For more information on Limerick City of Culture 2014 or to request use of the Limerick City of Culture 2014 logo, please visit our official website.

Twitter@Limerick2014    Facebook: Limerick City of Culture
ENDS

For further media information please contact Laura Ryan, Limerick Communications Office, 88 O’Connell Street, Limerick. 061-400010 086-6042544

Laura Ryan
 

Head of Communications
Limerick Communications Office
88 O’Connell Street
Limerick

t:  00353 (0)61 400010
m:  00353 (0)86 6042544
e:  lauraryan@limerickoffice.ie

w: www.limerickcommunicationsoffice.ie

Last update:07/05/2013

Translate

Feedback